Services
Marketing Management
MSS Marketing will develop and execute an ongoing marketing program to properly position any hotel or resort to gain maximum exposure which will lead to an increase in customers as well as customer spend. Results will be driven by executing: Product Definition, Website Management, Revenue Management, Direct Sales, Social Media and Electronic Marketing Campaigns.
MSS Marketing has a history of designing compelling marketing materials that will bring a hotel product or destination to life. Utilizing a wide variety of creative industry experts we will create marketing materials that will support any sales and marketing efforts.
Direct Sales Leadership
Top line revenue growth begins with a dynamic sales organization. MSS Marketing has the knowledge and expertise to assess current staffing levels and to conduct sales offices audits to ensure that sales leaders are focused, securing the right customers and rewarded for their efforts. The proper selection and training of staff will lead to an organization securing results driven leadership to generate targeted revenue goals and profitability. MSS Marketing’s past experience includes participating in the design and implementation of Incentive Compensation programs for three world class hotel organizations.
Feasibility Studies
Entering new markets with instant success in today’s emerging hotel market depends on providing the right hotel product in the right market conditions. MSS Marketing will utilize a network of industry professionals to identify the current and future market conditions to generate an in-depth market study to provide a roadmap for sound financial planning and realistic revenue expectations.
Components of each study will include but not be limited to: Lodging Market Analysis, Demand Analysis, Regional Overview, Description of Proposed Hotel Development and an Estimate of Occupancy and Average Rate.
Temporary Staffing
MSS Marketing has a history of supporting hotels, resorts and Convention and Visitor Bureau’s in times of need. MSS Marketing will become a seamless member of any leadership team as an organization seeks out the right long-term candidate to fulfill a sales and marketing leadership role. Services include on site direction of sales personnel, the execution of ongoing marketing programs and the assistance in the recruitment of a qualified leader for the available position.